How to create a regular email campaign in SENDCOOP?

Creating an effective email campaign can be a game-changer for your business. With the right tools and approach, you can engage your audience, drive conversions, and boost your brand’s visibility. Here’s a step-by-step guide on how to create a successful email campaign using SENDCOOP

1. Accessing the Campaign Interface #

• Navigate to the ‘Campaigns’ section.
• Here, you’ll see a list of your previously created campaigns.
• Before creating a new campaign, you can view the analytics of your past campaigns. This includes statistics like open rates, click-through rates, bounces, unsubscribes, and more.
• You can also view the performance of specific links within your emails, see where most of your clicks are coming from geographically, and track individual subscriber activity.

2. Creating a New Campaign #

• Click on ‘Create Campaign’.
• Choose between a ‘Regular HTML template’ or ‘Plain Text’. For this guide, we’ll select the ‘Regular HTML template’.
• Select the list of recipients for your campaign. If you’ve created segments within your list, you can choose to send your campaign to a specific segment.
• Name your campaign, add a subject line, specify the ‘From’ name and email, and set your reply-to email.
• You can also choose to track opens and clicks for your campaign.

3. Designing Your Email #

• You have the option to upload an existing HTML template or create a new one from scratch.
• If creating a new template, use the drag-and-drop email builder to design your email. This builder allows you to add columns, images, and more.
• To personalize your emails, use Liquid tags. For instance, you can address each subscriber by their first name.
• Once satisfied with your design, you can preview how it looks on mobile, tablet, and desktop devices.

4. Scheduling Your Campaign #

• Decide whether you want to send your campaign immediately or schedule it for a later time.
• If you wish, you can add attachments to your emails.
• Before sending, you’ll see a summary of your campaign details, including the number of recipients and your subject line.
• Click ‘Send’ to launch your campaign.

5. Monitoring Your Campaign’s Performance #

• Once your campaign is live, you can monitor its performance in real-time.
• View detailed statistics to understand how your audience is engaging with your emails.

Creating an email campaign might seem daunting at first, but with the right tools and a clear strategy, it becomes a straightforward process. Remember to always keep your audience in mind, design engaging content, and monitor your results to continuously improve. Happy emailing!