How to create an automated email journey/drip email campaign?

Drip email campaigns are a powerful tool for businesses and marketers. They allow you to send a series of emails that are triggered based on specific user actions. In this guide, we’ll walk you through the process of setting up a drip email campaign using an example platform.

1. Introduction to Drip Email Marketing #

• Drip email marketing lets you send a series of emails automatically.
• These emails can be triggered based on user actions, such as when a new subscriber joins your list.

2. Starting with Automation #

• Navigate to the Automation section of your email marketing platform.
• Click on “Add New” to create a new automation.
• You’ll find multiple triggers to initiate your automation journey. For instance:
  • When a subscriber joins your list.
  • On a subscriber’s birthday.
  • Using an API for advanced email marketers.

For this guide, we’ll choose the “Welcome New Subscriber” trigger.

3. Designing the Automation Journey #

• After selecting your trigger, you can design the flow of your emails.
• For instance, once a subscriber joins, you might want to:
  1. Wait for an hour.
  2. Send a welcome email.
  3. Check if the subscriber opened the email.
  4. Based on their action (opened or not), send subsequent emails or perform other actions.

4. Setting Conditions and Actions #

• You can set conditions like checking if a subscriber:
  • Opened an email.
  • Clicked on a link within the email.
• Depending on these conditions, you can perform various actions such as:
  • Sending another email.
  • Waiting for a specific duration.
  • Assigning a tag to the subscriber.
  • Moving the subscriber from one list to another.
  • Modifying subscriber attributes (like changing their name).

5. Insights and Adjustments #

• Once your automation is running, you can view insights and statistics to understand its performance.
• If needed, you can pause the automation and make adjustments.
• The settings section allows you to modify aspects like time zones or segments.
• If you make a mistake, there’s an undo option available.

Conclusion #

Setting up a drip email campaign can seem complex, but with the right tools and a clear strategy, it becomes a straightforward process. It’s a fantastic way to engage with your subscribers and guide them through a journey that’s tailored to their actions. Remember to always monitor your campaign’s performance and make adjustments as needed to ensure its success.