Setting Up a Custom Tracking Domain in SENDCOOP

Tracking your emails is crucial for understanding your audience’s behavior and improving your email marketing campaigns. With SENDCOOP, you can set up a custom tracking domain to monitor your email opens and clicks. This guide will walk you through the process step by step.

Why Use a Custom Tracking Domain? #

• Enhanced Deliverability: Using your own domain for tracking can boost your email deliverability rates.
• Branding: Maintain consistent branding by using your own domain instead of a third-party one.
• Detailed Insights: Gain insights into email opens, clicks, and other metrics.

Setting Up Your Custom Tracking Domain #

Method 1: DNS/CNAME Verification #

Notice: This method is recommended for most users as it is universally compatible with all hosting providers.

1. Access SENDCOOP:
   • Log into your SENDCOOP account.
   • Navigate to the ‘Sendings’ tab and select ‘Tracking’s Domain’.
2. Add Domain:
   • Click on ‘Add Domain’.
   • Enter your subdomain (e.g., track.yourdomain.com). Important: Only add a sub-domain, not your primary domain, as it can break your site.
   • Select the HTTP method when adding the subdomain.
3. DNS Record Creation:
   • Copy the provided CNAME record from SENDCOOP.
   • Access your domain provider’s DNS Zone Editor (e.g., GoDaddy, Hostinger).
   • Create a new CNAME record and paste the copied value.
   • Save the changes. Note: DNS propagation can take up to 48 hours.
4. Verification:
   • Return to SENDCOOP and refresh the page.
   • Your tracking domain should now display as ‘Verified’.

Note: When using the DNS/CNAME verification method, only HTTP is recommended.

Method 2: Host Redirect Verification (For PHP Servers) #

Disclaimer: This method requires a PHP server, making it ideal for WordPress users. Ensure you follow the steps carefully to avoid potential issues.

1. Choose Verification Method:
   • In SENDCOOP, under ‘Tracking’s Domain’, select ‘Host Redirect Verification’.
2. Add Subdomain:
   • Enter a new subdomain (e.g., tracking.yourdomain.com). Remember to only use a sub-domain.
   • Select the HTTPS method when adding the subdomain.
3. Download Script:
   • Click on ‘View’ next to your added domain.
   • Download the provided tracking script.
4. Upload Script to Server:
   • Access your hosting provider’s file manager.
   • Navigate to the folder associated with your subdomain. Important: The files are supposed to be uploaded in your sub-domain and not your primary domain.
   • Upload and extract the downloaded script.
5. Test & Verify:
   • Visit your subdomain in a browser. You should see a message indicating the tracking domain is ready.
   • In SENDCOOP, test the tracking domain. If successful, it will display as ‘Verified’.

Note: When using the script upload method, you can use both HTTP and HTTPS.

Wrapping Up #

Setting up a custom tracking domain in SENDCOOP is straightforward. Whether you choose DNS/CNAME verification or host redirect verification, the process ensures you have a reliable way to track your email campaigns. If you encounter any challenges, don’t hesitate to reach out for assistance. Happy tracking!