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Pricing

Simple pricing that grows with your list

Free for up to 500 contacts. Paid plans from $9 a month, in US dollars. No card to start, cancel any time.

Free plan, no cardTwo months free on annualEvery template on every plan
1,000 contacts

Free

$0 / forever

Every feature, for your first 500 contacts.

Start free
  • 500 contacts
  • 3,000 emails a month
  • 2 automations
  • 10 AI generations a month
  • Every feature included
  • No card needed

Starter

$13 / month

Billed monthly · up to 1,000 contacts · 10,000 emails/mo

For new stores and newsletters getting going.

Start with Starter
  • Emails: 10 × your contacts
  • 10 automations
  • 50 AI generations a month
  • 1 team member
  • Every feature included

GrowthMOST POPULAR

$25 / month

Billed monthly · up to 1,000 contacts · 15,000 emails/mo

For businesses that sell with email every week.

Start with Growth
  • Emails: 15 × your contacts
  • Unlimited automations
  • 300 AI generations a month
  • 3 team members
  • Every feature included

Pro

$59 / month

Billed monthly · up to 1,000 contacts · 25,000 emails/mo

For agencies and teams sending at volume.

Start with Pro
  • Emails: 25 × your contacts
  • Unlimited automations
  • 1,000 AI generations a month
  • 10 team members
  • Priority support
Bring your own sending

Own SMTP

Already have an email service? Connect it and pay less. Emails are limited only by your provider.

  • Your own SMTP, Gmail or Google Workspace, Amazon SES, Elastic Email, SendGrid, Mailgun or SparkPost
  • No SendCoop email limit
  • Every feature, unlimited automations
  • 300 AI generations a month
  • 3 team members
  • 5 branded tracking domains
$12 / month

Billed monthly · up to 1,000 contacts

Start with Own SMTPHow Own SMTP works

More than 100,000 contacts? Talk to us for a custom plan.

Compare

Same features, a smaller bill

At 10,000 contacts, Growth costs $99 a month and includes automations, abandoned cart, revenue tracking and AI writing.

SendCoop Growthevery feature included$99/mo
Mailchimp Standard$135/mo
Klaviyo Email$150/mo
ActiveCampaign Plus$239/mo
At 10,000 contacts, monthly billing. Other tools’ prices are approximate list prices from public pricing guides, checked October 2026.

Check each vendor’s site for current pricing. Detailed comparisons: Mailchimp, Klaviyo, ActiveCampaign.

Credit packs

A busy month? Buy more credits

1 credit sends 1 email. Top up from your account at any time, with no plan change. Bought credits are used after your plan’s monthly credits run out, and they never expire.

  • 10,000credits
    $19
    $1.90 per 1,000
  • 50,000credits
    $55
    $1.10 per 1,000
  • 100,000credits
    $89
    $0.89 per 1,000
  • 500,000credits
    $329
    $0.66 per 1,000
  • 1,000,000credits
    $599
    $0.60 per 1,000

One-time payment. Available on Free, Starter, Growth and Pro. Own SMTP plans have no SendCoop sending limit, so they don’t need credits.

Every feature, every plan

Nothing is locked behind a bigger plan

Plans only differ by how much you send. Everything below is included on Free, Starter, Growth and Pro.

  • Drag-and-drop editor and every template
  • Sign-up forms and popups
  • Segments, tags and custom fields
  • A/B testing
  • Shopify and WooCommerce
  • Abandoned cart
  • Revenue tracking
  • AI writer and AI flow builder
  • Bring your own AI key
  • REST API and webhooks
  • Zapier, Make, Pabbly and n8n
  • Trackers and affiliate postbacks
  • Import and export
  • Your own sending domain
  • Inbox score
  • Bounce and complaint handling
Limits

Compare plans

LimitFreeStarterGrowthPro
Contacts500500 to 100,000500 to 100,000500 to 100,000
Emails a month3,00010 × contacts15 × contacts25 × contacts
Automations210UnlimitedUnlimited
AI generations a month10503001,000
Team members11310
Lists310UnlimitedUnlimited
Sending domains1310Unlimited
Branded tracking domains15, then $1/mo each5, then $1/mo each5, then $1/mo each
SupportEmailEmailEmailPriority
AI

Bring your own AI key and pay nothing extra

Every plan includes AI generations for writing emails, subject lines and flows. If you already pay for an AI provider, connect your own key in your account and AI writing in SendCoop does not use your plan’s allowance.

How the AI writer works

SendCoop · Settings · AI
AI providerYour own key
ProviderAnthropic · Claude
API keysk-ant-••••••••••••3f9a
Status● ConnectedChecked just now
Plan AI generations used0 of 300Your key is used instead
Questions

Pricing questions

Something else? Talk to us.

Are any features locked to bigger plans?

No. Every feature is on every plan, including Free. Bigger plans give you more contacts, emails, automations, AI generations and team members.

Do I need a card to start?

No. Create an account and start on the free plan. Add a card only when you choose a paid plan.

How are contacts counted?

By the number of contacts in your lists. Clean out unsubscribed and bounced contacts to free up room on your plan.

What happens if I go over my limits?

Sending pauses until your limit resets or you move to a bigger tier. You can see your usage in the app at any time.

Can I change or cancel my plan?

Yes. Upgrade, downgrade or cancel at any time from your account inside the app.

How does annual billing work?

Pay for ten months and get twelve. That is two months free compared with paying monthly.

Can I send more than my plan allows in one month?

Yes. Buy a credit pack from your account, from $19 for 10,000 credits (1 credit sends 1 email). Bought credits are used after your plan’s monthly credits run out, and they never expire.

Is there a referral program?

Yes. Share your referral link from Settings → Refer a friend. Your friend gets 20% off their first payment, and when it goes through you both get a reward: 10,000 sending credits (which never expire), or $10 off your next invoice on Own SMTP plans.

What is a branded tracking domain?

Links and open tracking in your emails can use your own domain, like links.yourstore.com, instead of a shared one. You add one DNS record (a CNAME) and SendCoop sets up the security certificate for you. Free includes 1, paid plans include 5, and extra domains are $1 a month each.

Do you have promo codes?

Sometimes, for launches and partners. Enter the code in the "Have a promo code?" box at checkout, or open a promo link and it is applied for you.

Which currency do you charge in?

Prices are in US dollars. Your bank converts the amount if your card is in another currency.

What is an AI generation?

One request to the AI writer, such as drafting an email, rewriting a line or suggesting subject lines. Connect your own AI key and generations do not use your plan’s allowance.

I have more than 100,000 contacts.

Talk to us. We will quote a plan for your list size and sending volume.

Send your first campaign today

Free plan, no card needed. Upgrade when your list grows.