Segments and tags
Send each group exactly what interests them
Group contacts by what they did, what they bought and what you know about them, then send each group something relevant.
- Segments based on conditions
- Tags from forms, automations and the API
- Custom fields
Segment: Austin customers1,206 contacts
Tagiscustomer
andCityisAustin
andSigned upafterJan 1, 2026
Example data
How it works
Segments and tags in three steps
STEP 1
Add conditions
For example: tag is “customer” and city is “Austin”.
STEP 2
Save the segment
It stays up to date as contacts change.
STEP 3
Use it anywhere
In campaigns, automations and reports.
Why it helps
What you get
Flexible conditions
Combine fields, tags, sign-up dates and activity.
Tags everywhere
Add tags from forms, automations, imports, Zapier or the API.
Custom fields
Store anything: plan, birthday, interests, store location.
More relevant emails
Smaller, targeted sends get more opens and fewer unsubscribes.
What is the difference between a list and a segment?
A list is where contacts live. A segment is a saved filter inside a list, such as “customers in Austin”.
Send your first campaign today
Free plan, no card needed. Upgrade when your list grows.