Product launch
A hero product, the three reasons it is better, and a launch-day button.
- Good for new products
- Good for pre-orders
- Good for kickstarter-style launches

From template to sent in three steps
Open the catalog
In SendCoop, go to Campaigns → Campaign catalog and pick E-10. Your brand kit is applied.
Fill it in
Add products from your store, edit the text yourself, or give AI a one-line brief.
Check and send
Run the inbox score, send yourself a test, then send or schedule it.
Getting the most from a dtc email
When to send: Right after someone subscribes, and when you launch something new.
Read about welcome seriesThree tips
- Tell people why your brand exists in two or three sentences.
- Show one best-seller or the new product, not the whole catalog.
- Deliver any promised discount code in the first email.
Subject lines to try
- Welcome, here’s 10% off your first order
- Why we started
- It’s here: meet the new range
AI can write more in your brand voice.

More email templates
Use this template free
Every design is included on every plan, including the free one.



