Email marketing guides
Practical guides for online stores, creators and affiliate marketers. Each one ends with how to set it up in SendCoop.
How to find subscribers who stopped engaging, what to send them, how long to wait, and why removing the ones who don't come back improves your deliverability.
Read the guide GrowthEmail subject lines and preheaders that get opened: rules and before/after examplesHow long a subject line should be, what to put in the preheader, the habits that trigger spam filters, and fifteen before-and-after rewrites you can copy.
Read the guide EcommerceShopify email marketing: 5 automations every store should runThe five email flows that do most of the work for a Shopify store: welcome, abandoned cart, first-order thank you, birthday and win-back. What each one sends and how to set it up.
Read the guide EcommerceAbandoned cart emails: timing, examples and subject lines that work
How many reminders to send, when to send them, what to put in each one, and when (not) to offer a discount. With copy you can adapt today.
Read the guide AutomationWelcome email series: what to send in your first three emailsA simple three-email welcome series for stores and creators, with what to put in each email, when to send it and subject lines to start from.
Read the guide AffiliateAffiliate email marketing: promote offers by email and track every saleHow to build a list for affiliate offers, write emails that sell without burning your audience, stay compliant, protect deliverability and see which emails earn commission.
Read the guide DeliverabilityEmail deliverability checklist for 2026: Gmail, Yahoo and Microsoft sender rulesWhat Gmail, Yahoo and Outlook require from bulk senders, how to set up SPF, DKIM and DMARC, one-click unsubscribe and the spam-rate limit to stay under.
Read the guide GrowthEmail segmentation basics: send the right email to the right peopleHow to split your list by engagement, behaviour and purchases, eight segments worth building first, and how to use them in campaigns and automations.
Read the guide GrowthHow to grow your email list: forms, popups, lead magnets and double opt-inWhere to put sign-up forms, when to show a popup, what to offer in exchange for an email address, and how double opt-in keeps a growing list clean.
Read the guideSend your first campaign today
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