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Automation triggers

The events that can start a SendCoop automation, from new subscribers and tags to birthdays, dates, field changes and API calls.

A trigger is the event that starts an automation for a subscriber. You choose it when you create the automation, and you can change it later by clicking the trigger at the top of the flow and choosing Change.

Available triggers

Trigger When it starts
Welcome new subscribers Someone subscribes to the list.
Say goodbye to subscriber Someone unsubscribes from the list.
Tag based A tag is added to a subscriber. Set the Tags; any one of them starts it.
Remove Tag A tag is removed from a subscriber.
Contact Attribute Update A subscriber field is changed to a value you choose. Set the Subscriber field and New value.
Say Happy birthday On a date stored in a field. Choose the Date of Birth field, how many days before to send, and the time.
Subscriber added date On the anniversary of the day someone joined. Set the delay in days and the time.
Specific date Once, on a date and time you choose.
Weekly recurring On the days of the week you choose.
Monthly recurring On the days of the month you choose.
API 3.0 When your own system calls the automation’s API endpoint. The editor shows the POST endpoint with a Copy button.

Which trigger should I use?

  • Welcome emails: Welcome new subscribers. See Set up a welcome series.
  • Abandoned cart reminders: Tag based with the tag abandoned-cart. See Send abandoned cart reminders.
  • Interests and actions from forms, Zapier or the API: add a tag there, then use Tag based.
  • Birthday offers: Say Happy birthday. You need a Date field on your list.

Good to know

  • You will also see an Abandoned Cart Reminder trigger in the list. For Shopify and WooCommerce stores connected under Integrations, use the Tag based trigger with abandoned-cart instead, as described in Send abandoned cart reminders.
Still need help? Email hello@sendcoop.com and we usually reply within one business day.