Send your first campaign

A campaign is a one-off email to a list or segment, such as a newsletter or a sale announcement. This is the short version; Create a campaign has every option.

Before you start

• You need a list with at least one subscriber. See Create your first list and Import contacts.

Steps

1. In the left sidebar, click Campaigns, then click Create campaign.
2. On the Regular Campaign card, click Create.
3. Recipients: choose a Mailing list. You can also pick a Segment, or leave it empty to send to the whole list. Click Save & Continue.
4. Setup: enter a Campaign name (only you see it), the Email subject, the From name and the From email. Click Save & Continue.
5. Template: pick a layout from the Template gallery, then click Open email builder to edit it. Add a Preheader text, the short line shown after the subject in most inboxes. Click Continue to Schedule.
6. Schedule: choose Send now or Schedule for later. Click Save & Continue.
7. Confirm: check the summary and the inbox score. Click Send test email to see it in your own inbox.
8. Click Launch Campaign.

After you send

Open the campaign from the Campaigns list to see opens, clicks, bounces and unsubscribes. See Read your campaign report.

Tips

• Always send yourself a test first. See Send a test email.
• Aim for a high inbox score before you launch. See Check your inbox score.

Related

• Create a campaign
• Schedule a campaign
• Check your inbox score
• Read your campaign report