Create your first list

A list is where your contacts live. Every campaign, form and automation is connected to a list, so it is the first thing to set up.

Create a list

1. In the left sidebar, click Audience, then open the Lists tab.
2. Click Create list.
3. Under List details, fill in:
   • List name: for your own use, for example “Newsletter” or “Customers”.
   • From name: the name people see as the sender.
   • From email: the address your emails come from.
4. Under Subscription settings, choose what you want. All three are off by default:
   • Double opt-in: new subscribers must confirm their email before they are added. See Turn on double opt-in.
   • Send welcome email: send a welcome email automatically when someone subscribes.
   • Unsubscribe notification: get an email when someone unsubscribes from this list.
5. Click Create list.

What you get

Every new list starts with three fields: EMAIL, FIRST_NAME and LAST_NAME. You can add more fields at any time. See Add custom fields.

When you open a list, a menu on the left gives you Overview, Settings, Subscribers, Segments, Forms / Pages, Manage list fields and more.

Change list settings later

Open the list, click Settings, make your changes and click Save settings.

Tips

• Use one list for most of your contacts, and use segments and tags to target smaller groups. That way nobody gets the same email twice from two lists.
• Use a From email on a domain you own and have verified. See Verify your sending domain.

Related

• Import contacts
• Add custom fields
• Turn on double opt-in
• Send your first campaign