Read your campaign report

Every campaign has a report that updates as results come in. It shows who received, opened and clicked your email, what they clicked, and how much revenue it earned.

Open a report

1. In the left sidebar, click Campaigns.
2. Open the row menu on a campaign and choose View report, or click the campaign.

The Campaigns list itself also shows the Open rate and Click rate for each campaign, plus revenue columns when conversion tracking is on.

Report tabs

• Overview: the main numbers and charts.
• Insights: more detail on engagement.
• Links: which links were clicked, and how often.
• Map: Open map and Click map, showing where opens and clicks came from.
• Sending logs: Delivery log, Bounce log, Feedback log (spam complaints), Open log, Click log and Unsubscribe log.
• Email review: the email as it was sent.

The Overview numbers

• Recipients, Delivered, Opened, Clicked, Unsubscribed and Bounced.
• Rate summary, including Did not open and Reported as spam.
• Open rate details: Successful deliveries, Unique opens, Not opened, Last opened.
• Click rate details: Total clicks, Unique clicks, Abuse reports, Last clicked.
• Performance over time, Top open countries, Top click countries and Top links.

Revenue

If conversion tracking is on, the top of the report shows Revenue from this email, sales, buyers, conversion rate, EPC (earnings per click: revenue divided by unique clicks) and Per recipient (revenue divided by delivered emails). If it is off, you will see a prompt to turn it on. See Set up conversion tracking and offers.

Tips

• Treat open rates as a guide. Some email apps load images automatically, and some block them. Clicks and revenue are more reliable.
• A/B test campaigns have their own A/B Test Report. See Run an A/B test.

Related

• How revenue is attributed
• Unsubscribes, bounces and the blacklist
• Run an A/B test